WE LEVERAGE THE POWER OF CONTENT TO HELP BRANDS BE MORE DISCOVERABLE, SHAREABLE, AND MEMORABLE


CONTENT CREATOR ENGAGEMENT 

Consumers are now in control of how they consume content and interact with brands. They are showing increasing preference for the opinion of trusted individuals versus hearing from brands themselves. 

Influence is no longer about paid celebrity endorsements; it’s about genuine, personal recommendations from believable and authentic digital personalities. Targeted and expertly sourced creators generate buzz, awareness, engagement, and brand affinity among their communities. 

We can help you find the right creators for your project based on their audience, reach, engagement, aesthetic, and skills. Creator consulting isn't limited to traditional promotion and endorsements; they are experts in engaging their followers, and can be hired to help brands strategize, create and amplify content. 

roses.jpg

NATIVE ADVERTISING + INTEGRATED CONTENT

Native Ads are bespoke brand-focused content integrated within the editorial feed of a publisher or influencer. They look and feel like the editorial of the site, and are created by the publisher or creator for the advertiser. 

Ad blocking grew by 41% globally in the last 12 months.There are now 198 million active adblock users around the world. (pagefair)

Successful publishers and creators have translated the same strategies they used to build their audience into successful sponsored content campaigns. Shifting away from the key brand messaging, they focus on the truths about the brand that will resonate with their readers. 

We work with traditional publishers, and digital creators to develop native content programs for brands. From best practices, to pricing and strategy, we know industry standards, and what has been successful in other programs. 

 

 

wcfda.jpg

BRANDED SOCIAL CONTENT 

Paid content is the most reliable means of building a targeted and effective audience for your brand on the major social networks.  We partner brands with content creators who develop bespoke social content that audiences love and want to engage with. 

43% Of Consumers Are More Likely To Buy A New Product When Learning About It On Social Media. (Nielsen)

Choosing the best creators for your project involves more than looking at their potential impressions, or number of followers. We look for creators who have the highest rate of engagement,, in addition to the quality of their audience. 

 
cara desktop.jpg

CONTENT DEVELOPMENT + PRODUCTION

Content is the emotional and informational bridge between commerce and consumer.  Building that bridge requires more than a budget, editorial calendar, and vision. It requires people who care, who love content, and love what it can do for people. 

Whether you need to create a project from scratch, or simply require a trusted production partner to execute your plans, our talented and experienced content production team can make it happen.  We contract influencers and content curators to create white label content programs for clients to run as branded content and social media content. We will help you identify the ideal creators for your project and manage the process, costs and production to execute it

We have worked at the vanguard of content and influencer marketing with global publishers, influencers, agencies, and brands for over five years, and have been producing advertising for over 10 years. Our extensive experience gives us valuable insights into best practices, strategy, planning, and pricing for social and omni-channel activations. 

MEDIA & INFLUENCER EVENTS

90% of consumers trust peer recommendations and only 33% of customers trust ads. To create or raise awareness you need to engage those who have the greatest ability to support your message and relay your news to the right audience..We work with brands and agencies to create both exclusive events tailored to the media and influencers, and customer events that leverage the excitement of influencers and celebrities. From intimate evenings with exclusive chefs, to lectures series, to big customer events, we can help you strategize, plan and deploy to get maximum impact. We have worked with lifestyle, fashion and food brands in cities all over North America. Please contact us to see a portfolio of our events.